TV Spots Not On TV 

  

                                 

“The purpose of the PSAs is to shine a light on domestic abuse by putting domestic violence situations in public places where it would not be tolerated.”

 

                              

WARNING: Violence & Coarse Language
Parental Discretion Advised

 

                            

           

                              

Different Points of View 

 

                  

Television Industry Standards Group

                                

                                         
These 30-second TV spots produced in 2003 were not approved for air on Canadian television stations, even though the advertising agency, Ogilvy and Mather, consulted with the industry standards committee during production. In the end, the industry standards group said they were too violent.

                           

                              

Frontline Police Officers

                 

                   

Police officers who acted as advisors for the production had a different view. They said the spots were mild compared to what they see on the front lines every day when it comes to domestic violence. They believed the spots should show more violent cases of abuse.

                     

                 

HomeFront’s View

                  

                              

HomeFront believes the spots should be shown to raise awareness about a serious problem affecting the lives of too many people at every socio-economic level and from the many cultures in our communities. The problem knows no boundary.
A bold and innovative television public awareness campaign about domestic violence will not be shown on Calgary television stations due to an unfavourable ruling from the Television Bureau of Canada (TVB).

                     

      

The TVB denied HomeFront approval to run the two public service announcements because they were deemed too graphic according to their Telecaster Guidelines. Given the failure to receive TVB approval, local Calgary televisions stations decided not to run the PSAs (public service announcements).

                                                   

With the support of Ogilvy & Mather Calgary, HomeFront appealed the TVB’s decision.

                  

                 

                        

The videos are downloadable at a cost of $100.00. Interested parties may contact Shone: or (403) 206-2100 ext. 221 to arrange payment and get instructions for the download.